ALDI Expanding Lightbox, Mobile & Intelligent Ads

ALDI Expanding Lightbox, Mobile & Intelligent Ads

Ad Formats:  Sidekick 
Verticals:  Food Related  Food / Recipes 
Features:  Video in Banner  Touch Optimized  Expandable  Print/Save/Share Recipes  Coupons 

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Updated November 3, 2014

PDF comps here

EXPANDING AD UNIT (named "Sidekick" in Media Plan)

VIEW PREVIEW HERE

Banner

 

Expanded Panel - Lightbox

> recipe boxes are clickable
> when clicked, will be saved in "Selected Recipes" box at bottom of page
> when user has chosen all recipes they want to print / save, they will click the "Get Recipes" button
> "Get Incredible low prices..." section on right side clickable to ALDI home page or we can have each individual box clickable to any page client requests
> users can subscribe to ALDI newsletter using the email field and clicking "subscribe"
> Store Locator is clickable to the ALDI Store Locator URL

 

Shown on Taste Of Home Site

 


 

CUSTOM MOBILE UNIT

VIEW PREVIEW HERE

320x50

 

 

Expanded full page

> shows full recipe
> button to switch to shopping list
> can PRINT or Add To Home Screen
> see comps below to show how adding to home screen works
> users click the X in upper right corner to collapse recipe pop up panel, can go back to home page and choose other recipes

> shopping list shown below
> button changes to "Get Recipe", users can toggle back and forth between recipe and shopping list per recipe

> shows when user clicks "ADD TO HOME SCREEN"
> instructions on how to save the ALDI icon to your smart phone screen

> see ALDI home screen icon button below (2nd row, first icon)
> when users "save to home screen" this icon appears on their smart phone
when clicked, users will be taken to online URL where all recipes and shopping lists are available
> users can return to this page url using home screen icon at any time
> see "hosted pages" comps below

 

HOSTED SITE WITH ALL RECIPES AND SHOPPING LISTS

> when users click on the home screen icon they saved, these online mobile pages appear with same functionality as the ad unit full page
> users can return to these pages at any time by clicking the ALDI home screen icon

 

Shown on Smart Phone

 


 

INTELLIGENT AD UNIT SAMPLE SIDE DISH AD

> "Herbed Turkey" copy will change to whichever main recipe title the ads appear on

November Version

December Version